Category Archives for Damian Keyes

Lush’s new social media strategy – Genius or Lunacy?

High street cosmetic store Lush is taking a stand against the algorithm changes across social media platforms and is closing down its UK social media accounts in order to push for influence across its customers…
Social Currency Black Rock

4 Clever Techniques For Building Your Brand’s Social Currency

4 Clever Techniques For Building Your Brand’s Social Currency When it comes to marketing, a consultant company called Vivaldi Partners defined Social Currency as the extent to which people share a brand, or information about…
Time Managerment

Something’s Got to Give

The world today is full of opportunity and due to social media and the technology in our pocket which is more powerful than Nasa’s first space mission we have so much control. From product research,…

Organic Social Media Vs. Digital Ad PPC?

With the algorithm changing by the day restricting content reach for businesses, is it time to switch the budget to just PPC ads? The dreaded algorithm has been affecting all of us for a while and…