Technology is now evolving faster than the speed of light and we’re evolving faster than ever as a species to keep up with it. We’re also evolving as a society. We’re more impatient and inquisitive…
Any good book or course on business will stress the importance of getting clear on who your target audience or consumer is, but it’s very easy to get it wrong. When it comes to social…
4 Clever Techniques For Building Your Brand’s Social Currency When it comes to marketing, a consultant company called Vivaldi Partners defined Social Currency as the extent to which people share a brand, or information about…
Think for a moment about the brands you find the most memorable. Chances are it’s because there’s a great story (or stories) behind them and their products and/or services. Storytelling is a vital part of…
The world today is full of opportunity and due to social media and the technology in our pocket which is more powerful than Nasa’s first space mission we have so much control. From product research,…