Category Archives for Advertising

Social Currency Black Rock

4 Clever Techniques For Building Your Brand’s Social Currency

4 Clever Techniques For Building Your Brand’s Social Currency When it comes to marketing, a consultant company called Vivaldi Partners defined Social Currency as the extent to which people share a brand, or information about…

Organic Social Media Vs. Digital Ad PPC?

With the algorithm changing by the day restricting content reach for businesses, is it time to switch the budget to just PPC ads? The dreaded algorithm has been affecting all of us for a while and…