Our objective was to design, create, and execute a brand-building digital strategy; to build the SM platforms through growth hacking, in order to expand the reach of the business. Our approach to achieving this objective was twofold:
Deliver organic content, to build social proofing and trust within the music education sector, and to present WB to their demographic as the authority in their market.
To take control of the digital advertising budget, and based on our industry expertise, maximise the value of the spend. We did this by…
Within the first six months prior to the college officially opening, the target number of students across the entire college was exceeded.