04Apr
High street cosmetic store Lush is taking a stand against the algorithm changes across social media platforms and is closing down its UK social media accounts in order to push for influence across its customers…
12Dec
Technology is now evolving faster than the speed of light and we’re evolving faster than ever as a species to keep up with it. We’re also evolving as a society. We’re more impatient and inquisitive…
12Dec
Any good book or course on business will stress the importance of getting clear on who your target audience or consumer is, but it’s very easy to get it wrong. When it comes to social…
12Dec
4 Clever Techniques For Building Your Brand’s Social Currency When it comes to marketing, a consultant company called Vivaldi Partners defined Social Currency as the extent to which people share a brand, or information about…
11Nov
Think for a moment about the brands you find the most memorable. Chances are it’s because there’s a great story (or stories) behind them and their products and/or services. Storytelling is a vital part of…
10Oct
It has never been as important to use stand out content. Using high-quality photos and media that show you and/or your product, and indeed your brand, at its absolute best! The best way to do…
10Oct
The world today is full of opportunity and due to social media and the technology in our pocket which is more powerful than Nasa’s first space mission we have so much control. From product research,…
03Mar
With the algorithm changing by the day restricting content reach for businesses, is it time to switch the budget to just PPC ads? The dreaded algorithm has been affecting all of us for a while and…