Lush’s new social media strategy – Genius or Lunacy?

High street cosmetic store Lush is taking a stand against the algorithm changes across social media platforms and is closing down its UK social media accounts in order to push for influence across its customers…

5 Ways To Create Better Content For Social Media

Technology is now evolving faster than the speed of light and we’re evolving faster than ever as a species to keep up with it. We’re also evolving as a society. We’re more impatient and inquisitive…
Your Audience - and how to give them what they want!

Who Is Your Audience And How Can You Improve Their Experience

Any good book or course on business will stress the importance of getting clear on who your target audience or consumer is, but it’s very easy to get it wrong. When it comes to social…
Social Currency Black Rock

4 Clever Techniques For Building Your Brand’s Social Currency

4 Clever Techniques For Building Your Brand’s Social Currency When it comes to marketing, a consultant company called Vivaldi Partners defined Social Currency as the extent to which people share a brand, or information about…

5 Types Of Stories You Can Use To Build Your Social Media Following

Think for a moment about the brands you find the most memorable. Chances are it’s because there’s a great story (or stories) behind them and their products and/or services. Storytelling is a vital part of…

Create Professional Photographs With Just a Mobile Phone.

It has never been as important to use stand out content. Using high-quality photos and media that show you and/or your product, and indeed your brand, at its absolute best! The best way to do…
Time Managerment

Something’s Got to Give

The world today is full of opportunity and due to social media and the technology in our pocket which is more powerful than Nasa’s first space mission we have so much control. From product research,…

Organic Social Media Vs. Digital Ad PPC?

With the algorithm changing by the day restricting content reach for businesses, is it time to switch the budget to just PPC ads? The dreaded algorithm has been affecting all of us for a while and…